WHAT WE’VE DONE
Webdesign
E-commerce
UX UI
Branding
Web development
YEAR
2021
Pad Thai, a restaurant that transports your taste buds to the bustling streets of Bangkok. Known for its flavorful and aromatic dishes, Pad Thai is a culinary gem that offers a truly immersive Thai tasting experience.
One of the first things we did was to immerse ourselves in the world of Thai cuisine. We researched the history and culture of Thai food, explored the ingredients and cooking techniques used in traditional dishes, and even visited local Thai markets to gain a deeper understanding of the flavors and aromas that make Thai cuisine so special. This allowed us to create a digital platform that truly captures the essence of Pad Thai’s culinary philosophy.
We also recognized the importance of storytelling in creating an engaging and memorable digital presence. To achieve this, we developed a visual identity that showcases the vibrant colors and bold textures of Thai cuisine, as well as the unique personality and atmosphere of the restaurant. This included creating custom illustrations, animations, and videos that help to tell the story of Pad Thai and its commitment to authentic Thai cuisine.
Another key aspect of our creative thinking was focused on user experience. We recognized that the restaurant’s website needed to be not only visually appealing but also functional and easy to use.
One of the first things we did was to conduct extensive research into the restaurant’s target audience and their needs. We looked at their customer demographics, online behavior, and preferences to gain insights into what features and functionalities were most important to them. This helped us to create a user-centered design that was tailored to the needs of Pad Thai’s customers.
To promote engagement and loyalty, we focused on developing a platform that offered a seamless and intuitive user experience. We incorporated features like online reservations, menu customization, and online ordering to make it easier for customers to interact with the restaurant and access their favorite dishes. We also integrated an easy-to-use payment system that allowed customers to pay for their orders online, further streamlining the customer experience.