CLIENT
Bright
WHAT WE’VE DONE
Logo design
UX UI
(re)Branding
Development
YEAR
2022
Introducing Bright, the app that brings people together through the power of personal stories and podcasts. We were thrilled to partner with Bright to develop an innovative and user-friendly platform that inspires and connects individuals around the world.
Step inside the hearts and minds of others.
Our focus lies on developing a visual identity that truly captured the essence of Bright’s mission and values. We conducted extensive research into the app’s target audience and their preferences to create a visual style that would be visually appealing and engaging.
We utilized bold colors, custom illustrations and icons, and dynamic typography to create a unique and modern look that sets Bright apart from other existing platforms.
Most importantly was developing a UI/UX that was easy to navigate, with clear categories and filters to help users find stories and podcasts that are relevant to them. We also incorporated features like interactive elements, such as polls and quizzes, to engage users and encourage participation.
We focused on creating a user-friendly interface that would make it easy for readers to engage with Apart’s content. We developed a comprehensive categorization system that allowed readers to filter by category, artist, and region, making it easy to find the latest and most innovative practitioners in art, design, and photography. We also incorporated interactive elements, such as podcasts, videos, and virtual tours, to provide readers with a more immersive and engaging experience.